Thomas Rudzewitz

These are some economical methods of advertising that I’ve used to market my Rocklin, Calif., dental practice.
The introduction of Google AdWords allows small businesses to advertise on Google, but the intriguing aspect is that the advertisements only show up in searches that contain the keywords relevant to your business, words that you can select. When you start an AdWords campaign you can do research regarding what pertinent keywords you want to advertise for that will bring the most traffic to your site. Additionally, you have the authority to select how much advertising you want to engage in to meet your budget. But the most cost effective element of this advertising is that these ads are Pay per Click (PPC). This means that you’re only charged when a user clicks on your ad and is brought to your site. This is a very inexpensive style of advertising that, if done right, can bring your practice a lot of new business.

The majority of dental practices use dental portable unit draw most clients from within 10 miles of their location. Dentists are thought of as a local service, and it’s rare that a customer will travel much further for a service that is likely available closer to them. For this reason it is crucial to advertise only to searches that are taking place within a 10-mile radius of your practice. The population in this area in need of dental work is your target market. What does it matter if Internet traffic around the world is visiting your site if there’s no chance they will become patients? By advertising within this geographic range you can eliminate the unnecessary expenses associated with marketing to online traffic outside of your target market.

What we can learn from McDonald's and other wildly successful companies -- Part 3
Today, the average Internet user makes extremely quick decisions when visiting websites. These include whether to stay on the site, purchase services from said site, or keep moving to one of the thousands of other options on the Internet. Users do not see your practice as special, rather you’re one in a crowd of viable options. It’s therefore imperative to develop your practice website to draw in customers. To do this your website must have a high converting landing page that is esthetically appealing, calls the customer to action, and has all pertinent information regarding your practice’s contact information and location. A modern, optimized site will convert online users into new patients, as well as serve as an advertising tool that promotes your business.

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